We bring the stories of business to life so you can learn from them.
This book focuses on the business end: the creation and reinvention story.
From the early 1970s to the 1980s, designers, planners, and engineers fought over how to design and build a new car, arguing over basic designs, details, and whether to go for earlier production or quality when every dollar counted.
In the background is the story of the Chrysler Corporation, which had fallen into a morass of complacency, reinventing itself twice as myopic management gave way to eccentric leadership. In the foreground were different people, using new techniques, but coming to many of the same conclusions; and a core product getting relatively small changes, yet seeming dramatically different to its owners.
Chrysler has dominated minivan sales in the United States for 35 years; this book shows how they made the right choices despite constrained budgets and uncertain times.
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